Samsung has turn out to be the primary firm in Europe, controlling virtually a 3rd of the market – 32%. And that is 2% greater than a yr earlier, and in annual phrases, the rise was 13%. In second place was Apple, which managed to seize 28% of the market share. The Cupertino-based firm has clearly raised its market share due to the iPhone 12 line, for which there's nonetheless demand.
Realme is rising, whereas Huawei and Honor are doing badly in Europe
The third got here to the end line Xiaomi, whose market share in Europe is estimated at 18% towards 11% a yr earlier. The corporate managed to leap 73% yr on yr. But it surely didn't add essentially the most, Realme turned the chief with a results of 183% progress. It got here in seventh place with a 2% share and left behind Honor, which took the eighth place of the most important corporations in Europe and, together with the previous mum or dad firm, is quickly dropping its positions.
Oppo got here in fourth with a rating of 6%, which is twice the share it occupied within the first quarter of final yr. Huawei managed to cling to the highest 5, and its share was 2%, whereas a yr in the past this determine was 9% and the drop was 77%. Over the previous yr, OnePlus has additionally added, which managed to climb to the sixth line of the desk of ranks with a rating of two%.
Counterpoint Analysis’s Affiliate Director, Jan Stryjak mentioned, “Q1 2021 was a chief instance of the intensely aggressive nature of the European smartphone market. January noticed Apple because the clear chief following its most profitable gadget launch ever; Samsung rebounded in February on the again of sturdy gross sales of its newest flagship Galaxy S21 sequence and in style Galaxy A sequence; after which Xiaomi reached its highest market share in Europe ever in March due to the launch of its personal flagship Mi11 units. OPPO, OnePlus, realme and vivo additionally proceed to develop strongly, with most having launched new units within the quarter.”