Samsung reportedly decides to keep Google as the default search engine on Galaxy devices

Samsung reportedly decides to keep Google as the default search engine on Galaxy devices

Rumors have been swirling a few potential change in Samsung’s search engine selection for its Galaxy gadgets. With Google being the default search engine for Galaxy smartphones since 2010, a swap to Microsoft’s Bing would have been a major shakeup. Nonetheless, current experiences from The Wall Avenue Journal have prompt that Samsung has determined to stay with Google as its default search engine. This text explores the background, causes for the choice, and potential implications for each corporations and shoppers.

Background: The Rumor Mill

Final month, rumors started circulating that Samsung was contemplating changing Google’s search engine with Microsoft’s Bing on its Galaxy telephones. This information gave Google trigger for concern. The corporate was involved about how the market would react as a consequence of their enterprise partnerships. With its integration with ChatGPT, Bing was seen as a beautiful different to Google’s search engine. Google was undoubtedly involved about the potential of shedding its place because the default search engine on Galaxy gadgets.

Samsung’s Inside Evaluation and Choice

In line with The NewYork Instances, Samsung had been conducting an inner overview to find out whether or not it ought to change Google Search with Bing. Samsung initially thought that switching to Bing wouldn’t considerably impression customers. It is because the Samsung Web Browser app has low utilization charges. Additionally, most Galaxy machine house owners go for the pre-installed Chrome browser or different cellular browser apps.

Nonetheless, Samsung has reportedly suspended the interior overview and desk discussions relating to the search engine swap. Given their enterprise partnerships, the corporate was involved about how the market would understand such a transfer.

Samsung and Google’s Enterprise Relationship

Samsung and Google have a long-standing enterprise relationship, with Samsung telephones operating on Google’s Android working system. The 2 tech giants have additionally partnered on a number of ventures, together with the current promotion of Samsung’s top-of-the-line Galaxy S23 Extremely smartphone. Moreover, Google buys chips from Samsung and is a buyer of Samsung Foundry, which manufactures chips for purchasers.

Contemplating this shut partnership, it’s unsurprising that Samsung could be cautious about making a call which may pressure its relationship with Google.

Bing vs. Google: The Search Engine Market

Google’s search engine is probably the most visited web site globally, with a 93% market share in searches carried out on cellular gadgets and computer systems. In line with StatCounter knowledge, Bing’s market share is a mere 3%. Given Google’s dominance within the search engine market, it’s comprehensible that Samsung would hesitate to change to a much less widespread choice like Bing. Nonetheless, Bing’s integration with conversational AI chatbot ChatGPT might have been a compelling cause for contemplating the change.

Google’s Funds to Apple and Samsung

Google pays important sums to keep up its place because the default search engine on widespread gadgets. In line with a 2020 Justice Division lawsuit, Google pays Apple between 12 billion yearly for this privilege. Though the precise greenback quantity paid to Samsung is unknown, it’s believed to be smaller than the quantity paid to Apple.

These funds are worthwhile for Google, because the income generated from its cellular search app considerably exceeds the prices. For instance, it’s estimated that Google generates $Three billion in annual income from inserting its search app on Samsung telephones.

The Way forward for Samsung’s Search Engine Selection

Though Samsung has determined to maintain Google because the default search engine on its Galaxy gadgets for now, this determination might not be set in stone. The corporate has not completely dominated out the potential of switching to Bing sooner or later. As know-how and market preferences evolve, Samsung might revisit this determination to make sure that its gadgets present the very best person expertise.

The Implications for Google

Samsung’s determination to stay with Google because the default search engine has undoubtedly supplied some aid for the search big. Shedding Samsung as a accomplice might have considerably affected Google’s market share and income. Nonetheless, the rumors and inner overview course of remind Google to proceed innovating to keep up its dominant place out there.

The Implications for Microsoft and Bing

Whereas Samsung’s determination to maintain Google because the default search engine on Galaxy gadgets is a setback for Microsoft and Bing. Nonetheless, it’s not the tip of the highway for Microsoft. This case highlights the necessity for Microsoft to proceed bettering Bing and selling its distinctive options. Microsoft wants to do that to draw extra customers and potential companions.


In abstract, Samsung has reportedly determined to maintain Google because the default search engine on its Galaxy gadgets. The corporate’s determination was influenced by considerations about market notion and the potential impression on its relationship with Google. Because the search engine panorama continues to evolve, it is going to be fascinating to see if Samsung reconsiders its search engine selection sooner or later. For now, Google can breathe a sigh of aid. Nonetheless, Google wants to remain on its toes and proceed offering a wonderful search expertise to keep up its dominant place out there.