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    Strategy Analytics unveils the smartphone market leader in Q1 2021

    Oppo

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    Strategy Analytics unveils the smartphone market leader in Q1 2021

    Strategy Analytics unveils the smartphone market leader in Q1 2021

    Regardless of profitable gross sales of the iPhone 12, which noticed Apple beat everybody else within the fourth quarter of final yr; the primary quarter of this yr was not as profitable for the Cupertino-based group. It's in second place with a market share of 17% and 57 million delivered smartphones. Closing the highest three is Xiaomi, which has managed to extend the availability of its units by 80% yr on yr. Its market share is at about 15% and in quantitative phrases, it's 49 million units.

    The smartphone market standing in Q1 2021

    The fourth and fifth positions belongs to Oppo and Vivo with 38 million and 37 million smartphones, respectively, which permits them to take 11% of the market share. It's noteworthy that the highest development within the first quarter of this yr belongs to Vivo – 85% on an annualized foundation and that is the very best indicator amongst all firms.

    However Huawei fairly predictably turned out to be among the many losers and it didn't discover a place within the prime 5 largest smartphone producers, which management 3/four of the market – 76%. Based on specialists, Huawei shipments within the first quarter of this yr amounted to 20 million items. In complete, 340 million smartphones have been shipped within the first quarter of 2021. Over the previous three months, the Chinese language market has been rising very actively; which accounts for 94 million smartphones, which is sort of a 3rd of the full world quantity of smartphones.

    The China smartphone market had a sensational quarter pushed by 5G product success throughout a number of value tiers. China smartphone shipments have been up +35% YoY reaching 94 million items in Q1 2021. Globally, the highest 5 distributors mixed took a 76% market share in Q1 2021, up from 71% one yr in the past. Chip shortages and provide facet constraints didn't have a big impression in Q1 among the many prime 5 manufacturers; however was and will probably be a priority for smaller distributors over the following few quarters in our view.


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