The smartphone market is very aggressive as a result of extra high quality gamers are becoming a member of the market. The highest three largest smartphone markets are already very aggressive. For China and India, the world’s prime two largest smartphone markets, there is no such thing as a room for brand new corporations to interrupt in. The U.S. (third-largest smartphone market) market is already monopolized by Apple and Samsung. Thus, different markets like Europe and Asia are actually the main target of many smartphone producers. Counterpoint analysis not too long ago introduced the market share of assorted smartphone manufacturers within the European marketplace for April 2021.
After a really troublesome 2020, smartphone producers and the European market is starting to rebound. There may be an enhancing COVID-19 outlook relative to this time final yr. In Q1 2021, European smartphone gross sales develop by 6% which is an efficient signal. Nevertheless, ongoing COVID-19 challenges throughout the area imply the market remains to be down barely on 2019 ranges.
There isn’t any unusual title within the prime 5 checklist of smartphone producers in Europe. In line with Counterpoint, Samsung ranks first with a market share of 35%. Xiaomi and Apple are second and third on the checklist. Allow us to now check out the efficiency of the highest 5 smartphone producers in Europe.
Samsung – 35% market share
Samsung shall be very happy with the efficiency of its new Galaxy S21 sequence. After sturdy gross sales in Europe within the first quarter of 2021, it began the second quarter fairly nicely. Particularly, the Galaxy S21 Extremely is some extent of attraction for a lot of European customers. Nevertheless, older mid-range smartphones just like the Samsung Galaxy A50 and Galaxy A20 additionally had a big influence.
The market was additionally helped by new gadget launches from most main distributors, who proceed to struggle for market share vacated by Huawei. Samsung was the principle winner, having regained the highest spot from Apple (though Apple remains to be the clear chief in France, Germany, and the UK).
As for Samsung, it had year-on-year improve of 80%. Nevertheless, that is the bottom year-on-year improve by any of the highest 5 smartphone distributors in Europe. Contemplating that 2020 was a horrible yr for everybody, Samsung is probably not very pleased with an 80% year-on-year improve.
In 2020, about 1.35 billion cellphones have been bought, with Samsung dominating yearly gross sales at over 253 million models bought, taking over 18.8% market share. With its present efficiency in Europe, the corporate is about to assert extra market share this yr.
Xiaomi – 21% market share
Xiaomi seems to be the most important winner following the “exit” of Huawei from the worldwide scene. Usually, Xiaomi just isn’t a flagship model and it focuses on bringing flagship options for mid-range costs. That is one in every of its methods and it’s actually figuring out for the corporate. Presently, Xiaomi has a really agency grip on the Indian smartphone market. Not even Samsung or Apple has been in a position to take its prime spot in India for over two years.
As a result of Xiaomi didn’t concentrate on established markets like China and U.S.A, it had sufficient sources to concentrate on many rising markets in Europe. This plan is ultimately paying off as Xiaomi is now climbing the ladder in Europe. Xiaomi’s efficiency is especially spectacular in Southern Europe. In March, Xiaomi overtook Samsung to grow to be the biggest smartphone vendor in Spain, and it grabbed the quantity two spot in Italy on the expense of Apple. Xiaomi now accounts for a fifth of smartphone gross sales in Europe, virtually triple its market share 18 months in the past. Xiaomi’s big efficiency in Europe is a results of its good gross sales in international locations like Spain, Italy, and Russia
Similar to India, Xiaomi makes use of its mid-range (or pseudo flagship) merchandise to invade the European smartphone market. It tries to not overlap its pricing with the likes of Apple and Samsung. This fashion, customers have the impression that they save extra once they patronize Xiaomi. Additionally, the corporate has been increasing bodily to many European international locations. This technique has additionally labored positively for the Chinese language producer.
When it comes to year-on-year improve, Xiaomi recorded a 216% improve relative to the identical interval of final yr. As of April final yr, we have been on the coronary heart of the COVID-19 pandemic. Thus, smartphone gross sales have been actually low.
Apple – 20% market share
Apple could also be main the worldwide smartphone market, however its gross sales aren’t so excessive in Europe. Nonetheless, the corporate ranks excessive within the third place with a year-on-year improve of 120%. The iPhone 12 sequence has been a sensation since Apple launched these gadgets again in October final yr. The iPhone 12 and iPhone 12 Professional have posted good gross sales. Curiously, many consumers are nonetheless within the 4G iPhone 11 Professional and 11 Professional Max in Europe.
Globally, Apple’s first-quarter income was primarily pushed by the iPhone 12 sequence. The demand for this sequence spilled over from This fall 2020 to Q1 2021. It seems that the demand for this sequence will nonetheless be excessive in Q2 2021. The recognition of its higher-end variant, the Professional Max, in international locations just like the US and Europe additionally boosted Apple’s income progress
OPPO – 6% market share
Oppo is one other beneficiary of Huawei’s “exit” from the European market. Please notice that Huawei just isn’t utterly out of the European market. Nevertheless, the corporate misplaced a whole lot of floor after the ban by the U.S. Curiously, many of the Huawei shares are being grabbed by different Chinese language producers. Oppo’s half on this displays in its huge 314% year-on-year improve in gross sales. The Chinese language producer is among the greatest beneficiaries by way of year-on-year improve.
Within the first quarter of the yr, Oppo clocked document shipments and revenues and its FIND and Reno sequence performed an enormous half. OPPO recorded an all-time excessive world market share globally. Its market share can also be rising in markets like China, Europe, Latin America, and South Asia. Clearly, it’s filling the vacuum that Huawei is forsaking.
OnePlus – 2% market share
It’s attention-grabbing to see that OnePlus makes it into the highest 5 smartphone distributors even when it has only a 2% market share. Nevertheless, this firm has the most important acquire by way of year-on-year improve by recording an enormous 749% year-on-year improve in gross sales.
Presently, OnePluse has simply 10 million customers globally, nonetheless, three million of them are in Europe. Which means that 30% of OnePlus customers globally are in Europe. Its excessive numbers in Europe are a results of the sturdy efficiency of its 5G gadgets in Europe particularly people who promote between €400-500.