Within the smartphone business, a yr could be very lengthy in addition to brief. Which means that quite a bit can occur inside a yr and in addition nothing can occur inside a yr. Time for smartphone manufacturers is sort of a torrent, in case you don’t advance, you'll retreat. That is true for many smartphone manufacturers, particularly for producers in a fiercely aggressive surroundings. Just lately, Chnbrand, China’s main model ranking and model consulting company, launched the 2022 China Buyer Satisfaction Index – Cell Telephone Satisfaction Rating. Cell China discovered that customers’ satisfaction with Chinese language cell phone producers has modified quite a bit. Nonetheless, the numerous adjustments have been on for less than the previous two years
The 2022 smartphone buyer satisfaction rankings present the highest 9 smartphone manufacturers. The smartphone manufacturers with the best buyer satisfaction are
Apple, Huawei, and Xiaomi are the highest three manufacturers with the best buyer satisfaction (C-CSI). The C-CSI scores for these three manufacturers are 86.2, 85.5 and 83.1 respectively. Evaluating this prime three rating to that of 2021, there aren't any vital adjustments. Nonetheless, wanting on the 4th – ninth rating, there are numerous adjustments. OPPO immediately rose four locations to rank fourth; Honor drops 1 place to rank fifth whereas iQOO and Redmi are newbies on the checklist, rating sixth and seventh respectively. Vivo and Samsung drop Three and a couple of locations respectively to rank eighth and ninth respectively.
Judging buyer satisfaction
The C-CSI rating is judged based mostly on the three dimensions together with “buyer loyalty”, “general satisfaction” and “issue satisfaction”. Within the contest between Apple, Huawei and Xiaomi, Apple’s buyer loyalty rating is as excessive as 86.8. That is a lot greater than Huawei’s 81.0. Nonetheless, within the different two facets, Apple scores 87.four factors and 84.6 factors respectively, that are decrease than Huawei’s 88.Zero factors and 85.Three factors. So, evaluating Apple to Huawei, the latter is just inferior with respect to the latter by way of person loyalty.
The third-ranked Xiaomi person loyalty is even worse, with a rating of 76.Three factors, and the opposite two scores are 86.6 factors and 83.9 factors respectively. From the rating, we are able to see that the overall buyer satisfaction with Xiaomi smartphones is excessive. Along with Xiaomi, OPPO’s person loyalty additionally exceed 70 factors, particularly 72.2 factors. As well as, the general satisfaction rating additionally hit 82.2 factors, leaving different cell phone producers on the checklist behind.
Modifications in smartphone buyer satisfaction rankings previously Three years
For reference, the highest 9 manufacturers by way of cell phone satisfaction in 2021 are Apple, Huawei, Xiaomi, Honor, Vivo, OnePlus, Samsung, OPPO and Meizu. The highest 9 smartphone buyer satisfaction rankings in 2020 are Huawei, Apple, OPPO, Samsung, Vivo, Xiaomi, Meizu, Honor, and Lenovo. We will take into account 2021 because the yr of the “rise” of Xiaomi and Honor. Relative to 2020, Xiaomi and Honor will rise Three and four locations respectively within the satisfaction rankings in 2021.
Amongst them, in contrast with 2020, Xiaomi’s buyer loyalty will enhance by about 9 factors in 2021. The corporate’s general satisfaction will enhance by about 5 factors. Moreover, issue satisfaction will enhance by 5.5 factors; in contrast with 2020, Honor buyer loyalty will enhance by 7 factors. For extra factors, the general satisfaction will enhance by about 15 factors, and the issue satisfaction by about 9 factors. In a single yr, the development of glory is big.
Vivo’s rating didn't change and it stays at No. 5. OnePlus took sixth place on the checklist for the primary time, whereas Samsung, OPPO, and Meizu dropped 3, 5, and a couple of locations, respectively, to seventh, eighth, and ninth. Amongst them, OPPO has dropped essentially the most. In contrast with 2020, OPPO’s buyer loyalty in 2021 will drop by about Eight factors. Moreover, its general satisfaction will drop by greater than 10 factors, and issue satisfaction will drop by about 6 factors.
To sum up, Apple and Huawei have been hovering within the No. 1 and No. 2 positions for the previous three years. Each manufacturers have been recording very excessive and secure person satisfaction. Xiaomi has been within the prime three for the previous two years. OPPO has been ups and downs, however its energy continues to be there. Honor has “counterattacked” whereas Samsung and Meizu are inferior to one yr earlier.
The ups and downs of cell phone producers previously Eight years
The event of cell phone producers has virtually stabilized by 2022. Apple, Huawei, Xiaomi and now Honor, are “mainstream cell phone producers” by way of gross sales. From 2015 to 2022, there have been a couple of adjustments within the smartphone business.
In 2015, Chinese language cell phone manufacturers hit a low-speed development the place many manufacturers have been changing their shares. The penetration price of smartphones within the Chinese language mainstream shopper teams tends to be saturated, and the demographic dividend of smartphones disappears. In 2015, the highest 6 cell phone manufacturers in Chnbrand’s smartphone buyer satisfaction rating have been: Apple, Xiaomi, Samsung, Nokia, Huawei and Lenovo. At the moment, Apple’s buyer loyalty, general satisfaction, and issue satisfaction scores have been 84.Eight factors, 74.7 factors, and 70.Zero factors respectively. Xiaomi’s have been 77.2 factors, 70.2 factors, and 61.6 factors respectively.
Nonetheless, in 2016, Huawei started to counterattack, and 2016, 2017, 2018 and 2019 have been 4 years of blooming. In 2016, a complete of 18 manufacturers entered the client satisfaction rating checklist. They're Apple, Huawei, Samsung, Xiaomi, LG, Vivo, Sony, Nokia, Motorola, OPPO, Meizu, Lenovo, Gionee, ZTE, Tianyu, HTC, Haier and Coolpad. Within the face of fierce competitors, though Nokia and Lenovo scored greater than the earlier yr, their rankings have been declining.
In 2017, it was much more exaggerated, with a complete of 24 fashions on the checklist. So as: Huawei, Apple, vivo, Samsung, Honor, LeTV, OPPO, Xiaomi, Meizu, LG, ZTE, Gionee, Sony, Nokia, Lenovo, Motorola, TCL, Duowei, Haier, Tianyu, Changhong, HTC, Coolpad and Philips. This yr, many manufacturers have been popping up from in every single place. Honor and LeTV achieved good outcomes for the primary time on the checklist; Vivo, OPPO, and ZTE continued to rise; Xiaomi, LG, Sony, and Nokia continued to say no.
In 2018, the fluctuation for a lot of smartphone manufacturers began. The rankings are Apple, Huawei, OPPO, Samsung, Lenovo, Gionee, Xiaomi, Vivo, Philips, Honor, Sony, Tianyu, LG, Meizu, Haier, Nokia, Motorola, HTC, TCL, ZTE, Changhong and Coolpad. OPPO, Lenovo, Gionee, Philips and different manufacturers have risen considerably, whereas Vivo, Honor, LG, Meizu, Nokia, Motorola and ZTE have dropped within the rankings.
In 2019, Vivo, Honor, Motorola, Nokia, ZTE and different manufacturers made nice efforts, and their rankings rose one after one other. This yr, the highest 10 manufacturers have been Huawei, Apple, Vivo, OPPO, Honor, Samsung, Xiaomi, Lenovo, Sony, Philips, and many others., that are mainly acquainted manufacturers.
In 2020, Meizu made efforts to enter the highest 10. The cell phone producers rating 1-9 are: Huawei, Apple, OPPO, Samsung, Vivo, Xiaomi, Meizu, Honor and Lenovo.
By 2021, Honor and Xiaomi continues to exert their efforts and enter third and 4th place respectively. By 2022, these crossover manufacturers will hardly be seen on the checklist. Even the sub-brands of main producers corresponding to iQOO and Redmi started to enter the checklist.
From 2015 to 2022, the cell phone market has progressively stabilized, and “the robust are all the time robust”. The sub-brands launched by main producers have additionally begun to “bear fruit” and achieve a fame out there. However will this example final lengthy? Not essentially.